Didier Drogba to unveil men’s innerwear line for HOM

Didier Drogba, the famous international soccer player from the West African country of Côte d'Ivoire, has collaborated with the male clothing brand HOM to create a new line of swimwear and innerwear.

Designed by the talented Ivorian fashion designer Elie Kuame, the 18-piece collection, which will be unveiled sometime in May, 2014, will feature men’s intimate apparels in a variety of colours and prints.
Part of the proceedings from the sale of the yet-to-be-released range will benefit the charitable organisation Drogba Foundation, which works exclusively for Côte d'Ivoire’s health infrastructure and education development.

“By producing my own line of underwear I’m able to achieve two goals: to design a fashionable men’s underwear range, and to create a product that will directly support my charitable foundation – to aid in healthcare and education in the Ivory Coast,” Didier Drogba said in a statement.

Managing Director of HOM, Regine Weimar, said: “We are thrilled to be able to partner with Didier Drogba, to create not only an exceptionally creative product, but also create a product that will have a positive social impact. The collaboration will directly support the Didier Drogba Foundation and the important work they do in the region.”